About Me
I'm a Product Designer (UI/UX) focused on turning complexity into simplicity. My mission is to create interfaces that not only work, but strengthen the relationship between users and the business.
I started in graphic design, but the digital world is where I truly found my place. Since 2021, I've been working on SaaS products in fintech and e-commerce, leading initiatives that range from defining flows and user journeys to delivering consistent, well-documented interfaces.
I care deeply about the details that make collaboration smooth, especially when it comes to handoff. To me, a design is only as good as the team's ability to build it accurately, so I put a lot of effort into documentation and clear communication with engineering.
Lately, I've been integrating AI into my design process to support decision-making, speed up exploration, and bring better solutions to the table faster.
I'm the kind of designer who's not satisfied until everything feels intentional. Not just visually, but structurally.
Experience
UI/UX Designer
BLAZE® · Full-time
Sep 2024 - Apr 2026 · 1 yr 8 mos
Lisbon, Portugal · Remote
• Spearheaded the creation and scaling of comprehensive Design Systems for e-commerce platforms, establishing a Single Source of Truth to ensure visual consistency and accelerate engineering delivery times.
• Developed high-fidelity, interactive prototypes in Figma, creating a seamless handoff process that significantly reduced technical ambiguities and rework for development teams.
• Optimized complex user journeys and checkout flows through rigorous heuristic analysis, effectively reducing cognitive load and elevating the overall user experience.
UX/UI Designer
KoreConX All-In-One Platform
Oct 2021 - Aug 2024 · 2 yrs 11 mos
Toronto, Canada · Remote
• Redesigned critical dashboards and user flows for the core SaaS platform, focusing on simplifying information architecture to reduce cognitive load and create a more intuitive, efficient user experience.
• Spearheaded the design-to-engineering handoff process, implementing best practices that improved operational efficiency and ensured high-quality, consistent product implementation.
• Conducted competitive benchmarking to define product standards and guide strategic interface improvements.
Art Director
Content House
Mar 2021 - Sep 2021
• Developed strategic visual guidelines that strengthened campaign identity and increased brand consistency.
• Led the team's digital transition, expanding capabilities into interface and user experience projects.
• Established visual guidelines for digital campaigns aligned with strategic objectives, ensuring brand consistency.
Art Director
Agência KR
Mar 2020 - Mar 2021
• Conceptualized digital and institutional creative campaigns, reinforcing brand presence across multiple channels.
• Developed strategic visual identities aligned with brand positioning, enhancing brand recognition and visual consistency.
Education
Centro Universitário Padre Anchieta
Bachelorʼs Degree in Advertising – Graduated 2024